Posts Tagged ‘SF Video Production

13
Oct
10

STUDIO B VIDEO FOR BERKELEY BIONICS GOES VIRAL

Studio B Films goes bionic! Our recent video for Berkeley Bionics’ product launch of ELegs has gone viral — reaching over 320,000 viewers on YouTube in five days.

ELegs is a bionic exoskeleton for people paralyzed from the waste down, that when worn, gives them the power to stand and walk on their own. We are pleased as punch here at Studio B, not only to have been a part of introducing this revolutionary product to the world, but also to have successfully infiltrated the Internet with a hopeful and optimistic piece of news media. Wired Magazine, CNET, Current.com, and dozens of techie blogs are spreading the word with the help of our video which Berkeley Bionics posted on YouTube last Thursday.

Our video features testimonials from three individuals who sustained paraplegic injuries, taking their first steps after only a few hours in the ELegs. It was a moving experience to witness and document, Amanda’s joy and enthusiasm was infectious…probably one of the reasons our video went viral.

Eythor Bendor, Berkley Bionics’ new CEO, will speak and show the video at the TEDx conference in San Antonio where Amanda Boxtel will show off her ELegs in a live demo. In the meantime, check out our video below and have your mind blown by what science is capable of today.

19
Feb
10

Studio B shoots Meat!

Would you believe me if I told you we shot meat for two days? Well, we did. We spent two days in a studio shooting artisan deli meats: salamis, prosciuttos… for Columbus. As you can imagine, we sampled the delicious fare.

This is an example of one of the many point of purchase videos we have produced.  This one in particular is all about appetite appeal and will show on a large screen at your local deli counter.

Did I say we love food shoots!

meat

04
Dec
09

John Mayer in ProRes 4444 with the Panasonic HPX-3700 (P2 Varicam)

We recently got to do a shoot with Adobe for John Mayer’s latest music video. Since it was to be a greenscreen shoot and placed into a pretty high-profile piece we decided to pull out all the stops. The timing worked out pretty well because it coincided with Apple releasing the nee ProRes 4444 codec which would allow us to do a 444 capture on the fly and then key directly in After Effects without super-heavy files. So, we lugged our 8-core Mac Pro with the Kona3 card down to LA and installed two 1.5TB Seagate Barracuda drives (RAID 0 for throughput) into the mac. We needed the Kona3 because we wanted to pipe the super-clean dual link image from our brand new Panasonic HPX-3700 (P2) camera. We decided on the Varicam over the RED ONE because there were some pretty great reactions to it during the ASC Camera Test that was conducted in LA. Then to help insure that we’d get a crystal clear image, we put some Digi-Prime glass in front of the full-raster 1920 X 1080 imager of the Panasonic Varicam. Also, since this was an Adobe gig, we bypassed Final Cut Pro altogether and used the Kona VTR Xchange utility to capture to ProRes 4444 and then could drop the files directly into After effects to do our test keys.

john_mayer_prores444_kona1
Here’s the dual-link interface from the Kona 3 control panel.

john_mayer_prores444_key_test1
Doing an on-set test-key on the footage with imagery from the boards.

In the end, the footage was some of the cleanest we’ve seen. Even with the heavy shadowing from the dummy green furniture that we placed on set, the key came out great (with some rotoscoping here and there). All in all, it was a very smooth process combining the Panasonic HPX-3700 with the Kona 3 and the new Apple ProRes 444 codec. Bring on the next one!

08
Oct
09

John Mayer Augmented Reality Music video – “Heartbreak Warfare”

Studio B got to work with Adobe on another fantastic project for John Mayer’s next music video. We shot him performing his new single “Heartbreak Warfare” for an augmented reality piece that is built by the agency Blitz in LA. We’ll have more details to come once the project is released! In the meantime, here is the link to the Wired Magazine behind the scenes footage from the shoot.

08
Oct
09

Flash on the iPhone – Studio B and Adobe create MythHackers

Adobe brought Studio B in to create a Mythbusters spoof (Myth Hackers) to explore why the iPhone doesn’t run Adobe Flash. And then they unveiled (at the Adobe Max expo) a new option to use Flash for building stand-alone apps. We did actual explosions on set but mostly the faked ones made the cut. Check out the video here: Adobe Mythhackers.