Studio B shot Grammy Award-winning musician John Mayer’s latest music video in Hollywood, CA. Mayer, who tweets, blogs and posts his own videos on his website, contacted Adobe about collaborating on a new Augmented Reality video for his newly released album, Battle Studies. Mayer wanted to make an innovative new video for his single, “Heartbreak Warfare” that was creative, new and interactive.
The video continues Mayer’s desire to include his audience as part of his process.
Here is how the video works: Adobe’s new Flash-based Augmented Reality software works in conjunction with your computer’s camera. To watch the video unfold, you hold up an augmented reality marker (provided as a PDF) to your computer’s webcam. The marker triggers the video to begin. Because you are holding up the marker, you will see yourself as a part of the video, behind John Mayer.You can move the marker and John and his surrounds move with you.
Studio B shot the video on a Green screen stage in Hollywood and pulled the key.We worked closely with Dan Cowles from Adobe to coordinate the John’s actions so that the experience would be seamless.As you can see in the Wired video, John kept us all entertained – especially between takes.Blitz, a motion graphics company in LA, was also on set working closely with the engineers.Blitz built the 3-D experience. Studio B was thrilled to work with Mayer on this new Augmented Reality Video.
We recently got to do a shoot with Adobe for John Mayer’s latest music video. Since it was to be a greenscreen shoot and placed into a pretty high-profile piece we decided to pull out all the stops. The timing worked out pretty well because it coincided with Apple releasing the nee ProRes 4444 codec which would allow us to do a 444 capture on the fly and then key directly in After Effects without super-heavy files. So, we lugged our 8-core Mac Pro with the Kona3 card down to LA and installed two 1.5TB Seagate Barracuda drives (RAID 0 for throughput) into the mac. We needed the Kona3 because we wanted to pipe the super-clean dual link image from our brand new Panasonic HPX-3700 (P2) camera. We decided on the Varicam over the RED ONE because there were some pretty great reactions to it during the ASC Camera Test that was conducted in LA. Then to help insure that we’d get a crystal clear image, we put some Digi-Prime glass in front of the full-raster 1920 X 1080 imager of the Panasonic Varicam. Also, since this was an Adobe gig, we bypassed Final Cut Pro altogether and used the Kona VTR Xchange utility to capture to ProRes 4444 and then could drop the files directly into After effects to do our test keys.
Here’s the dual-link interface from the Kona 3 control panel.
Doing an on-set test-key on the footage with imagery from the boards.
In the end, the footage was some of the cleanest we’ve seen. Even with the heavy shadowing from the dummy green furniture that we placed on set, the key came out great (with some rotoscoping here and there). All in all, it was a very smooth process combining the Panasonic HPX-3700 with the Kona 3 and the new Apple ProRes 444 codec. Bring on the next one!
Studio B got to work with Adobe on another fantastic project for John Mayer’s next music video. We shot him performing his new single “Heartbreak Warfare” for an augmented reality piece that is built by the agency Blitz in LA. We’ll have more details to come once the project is released! In the meantime, here is the link to the Wired Magazine behind the scenes footage from the shoot.
