Posts Tagged ‘Adobe

13
Dec
10

Studio B Goes Mobile: Producing Video for Mobile Apps

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With so many great new mobile apps and digital publications hitting the market, the calls have been pouring in to Studio B from developers looking to produce dynamic product demo videos for their new applications. Our first adventure in mobile app publishing was a video we produced with Adobe for WIRED Magazine. This snappy, fast-paced 60-sec video allowed WIRED to illustrate how the digital edition of their magazine (as seen on the Ipad) has all the visual impact of its paper version, enhanced by interactive video and animated infographics.

Here’s what WIRED magazine had to say about the opportunity digital publishing has offered them. ”We can now offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3”. Studio B’s job was to capture all of that in a video…

We then produced a short documentary video for Adobe and WIRED that delved deeper into the future of digital publishing and helped WIRED launch their first digital reader application. Take a look and see what we came up with:

We have been told that, a well produced video not only works to market your app to consumers, but helps app developers get reviewed and can generate reader’s excitement and interest in those reviews…something to consider for all you starter-uppers looking for a little exposure.
Digital publications are the future of magazines. WIRED is leading the way (of course) with book publishers and distributors (Amazon.com, Atria Books) following suit. There have been a lot of exciting recent developments in this arena and Studio B is poised and ready to support the digital publishing revolution.

16
Feb
10

Studio B partners with Adobe and Wired Magazine to showcase the new possibilities of a tablet magazine

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wired_screenshot1The iPad was announced.  What next?  We are all thinking about applications for the tablet computer and new ways to consume media.  Well, that is exactly what Wired Magazine in partnership with Adobe has been working on in the last year.  A magazine created for the tablet computer.

Studio B had the good fortune to shoot the video announcement of the March edition of Wired magazine, designed specifically for the tablet computer.  The digital magazine uses Adobe AIR as its platform.  And it is striking!

Unlike much web content, the March issue is designed by Wired’s talented print design team, and it shows.  It’s beautiful.  The design is easy to navigate, intuitive in terms of use of UI and filled with promised 360 views, video and audio.

It’s amazing to look at the same car add in the print and tablet versions.  In the print version, the fold of the magazine hits in the middle of the car.  On the tablet version, you can spin the car around with a swipe of your finger.

Studio B had a chance to read through the magazine during the filming.  The idea behind the tablet magazine is to offer an experience as rich as viewing content on the iPhone, and judging on the prototype issue, they have delivered.  Studio B worked with Adobe’s Dan Cowles to shoot this project.  We interviewed  Scott Dadich, the Creative Director of Wired and Jeremy Clark from the Adobe Experience Design team.

Wired is one of Condé Nast’s 18 publications, so the growth potential for a tablet magazine is grand.  That is not to say that the tablet will replace the magazine, it surely will not, but as media makers, we are thrilled about the video potential of new tablet magazines.

19
Oct
09

Studio B partners with Adobe to prove that Flash works on the iPhone…

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Myth hackers, Episode 1

What is the number one complaint of iPhone users?  Flash won’t run on it.

Right?

Wrong!

Adobe teamed up with Studio B for a Mythbusters spoof to prove that
Flash does indeed work on the iPhone.  The shoot included a blender, a
steamroller and live explosions (unfortunately, many did not make the
cut)!  Adobe kicked off MAX, their main event of the year with the
video.

We now have Flash on our iPhones and are ready for the next gig with
pyrotechnics☺

Check it out:

08
Oct
09

Flash on the iPhone – Studio B and Adobe create MythHackers

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Adobe brought Studio B in to create a Mythbusters spoof (Myth Hackers) to explore why the iPhone doesn’t run Adobe Flash. And then they unveiled (at the Adobe Max expo) a new option to use Flash for building stand-alone apps. We did actual explosions on set but mostly the faked ones made the cut. Check out the video here: Adobe Mythhackers.