Archive Page 2

14
Dec
10

Studio B Produces Videos for SF Symphony’s 100 Year Gala

One of our beloved city’s proudest institutions, the San Francisco Symphony, hired Studio B to produce a series of videos for its “Second Century Campaign” and gala event. We were honored to work on this landmark occasion.  One of the projects was a 4-minute highly graphical sizzle video that would set the celebratory tone, honoring the orchestra’s past 100 years while looking forward to the next 100. The other project was a series of three documentary-style vignettes of people whose lives had been affected by the SFS and its impressive musical repertoire.  For this series, Studio B Films joined forces with Kate Stilley Steiner of Citizen Film  All of these videos were screened at the Symphony’s Second Century gala dinner at Davies Zellerbach Hall.

The graphic piece is a dense package, highlighting the Symphony’s greatest achievements to date and the possibilities yet to come, while the documentaries strike a more personal chord featuring interviews with concertmaster Sasha Barantschik and Youth Orchestra talent Nathan Chan. On a side note, Nathan was a thrill to interview, an inspiring young man with such drive and passion for music. He’s an excellent example of what the Symphony can do for a kid and of what lies ahead for classical music.

13
Dec
10

Studio B Goes Mobile: Producing Video for Mobile Apps

With so many great new mobile apps and digital publications hitting the market, the calls have been pouring in to Studio B from developers looking to produce dynamic product demo videos for their new applications. Our first adventure in mobile app publishing was a video we produced with Adobe for WIRED Magazine. This snappy, fast-paced 60-sec video allowed WIRED to illustrate how the digital edition of their magazine (as seen on the Ipad) has all the visual impact of its paper version, enhanced by interactive video and animated infographics.

Here’s what WIRED magazine had to say about the opportunity digital publishing has offered them. ”We can now offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3”. Studio B’s job was to capture all of that in a video…

We then produced a short documentary video for Adobe and WIRED that delved deeper into the future of digital publishing and helped WIRED launch their first digital reader application. Take a look and see what we came up with:

We have been told that, a well produced video not only works to market your app to consumers, but helps app developers get reviewed and can generate reader’s excitement and interest in those reviews…something to consider for all you starter-uppers looking for a little exposure.
Digital publications are the future of magazines. WIRED is leading the way (of course) with book publishers and distributors (Amazon.com, Atria Books) following suit. There have been a lot of exciting recent developments in this arena and Studio B is poised and ready to support the digital publishing revolution.

13
Oct
10

STUDIO B VIDEO FOR BERKELEY BIONICS GOES VIRAL

Studio B Films goes bionic! Our recent video for Berkeley Bionics’ product launch of ELegs has gone viral — reaching over 320,000 viewers on YouTube in five days.

ELegs is a bionic exoskeleton for people paralyzed from the waste down, that when worn, gives them the power to stand and walk on their own. We are pleased as punch here at Studio B, not only to have been a part of introducing this revolutionary product to the world, but also to have successfully infiltrated the Internet with a hopeful and optimistic piece of news media. Wired Magazine, CNET, Current.com, and dozens of techie blogs are spreading the word with the help of our video which Berkeley Bionics posted on YouTube last Thursday.

Our video features testimonials from three individuals who sustained paraplegic injuries, taking their first steps after only a few hours in the ELegs. It was a moving experience to witness and document, Amanda’s joy and enthusiasm was infectious…probably one of the reasons our video went viral.

Eythor Bendor, Berkley Bionics’ new CEO, will speak and show the video at the TEDx conference in San Antonio where Amanda Boxtel will show off her ELegs in a live demo. In the meantime, check out our video below and have your mind blown by what science is capable of today.

16
Sep
10

Clif Bar & Studio B Films Lovin’ the Ladies: Film Festival Trailer for Lunafest

What do all-natural, organic energy bars and Studio B Films have in common?

We both support women in film! Clif Bar, makers of Luna, the whole-grain power bars for women, premieres LunaFest this fall in San Francisco. Lunafest is a traveling film festival by, for and about women that raises money for the Breast Cancer Fund. We were honored when Clif asked us to produce the trailer and teaser for this inspirational event.

The concept was to hear various LunaFest participants tell their stories – since that’s the essence of the film festival – storytelling. We wanted a beautiful but relevant setting and settled on Alameda’s vacant Art Deco theater. The strong and striking aesthetic of the building perfectly framed our subjects who were lit with flares to give them an ethereal, rock star quality. We then incorporated hand-written text to give the video an intimate touch that sparks an added element of intrigue.

We’re proud of the outcome, and even prouder to participate in such a great cause. Visit the Lunafest website for tickets and theater location information. But first, take a look at our trailer for a bit of inspiration.

27
Aug
10

Studio B and Recology Produce Engaging Instructional Video to Save the Planet…one bin at a time

Waste not, want not. For the last few weeks, it’s been nothing but paper, plastic, aluminum and glass here at Studio B with our latest instructional video project for Recology, (previously NorCal Waste Systems), Northern California’s refuse and waste management system. These guys are industry leaders and were one of the first urban recycling centers in the nation. They recently implemented composting and single-stream recycling, and needed a series of training videos to effectively educate the public and prospective clients on how it all works – What goes in which color bin? What is recyclable and what is compostable? How do you get rid of old cell phones and dead batteries? Where does that greasy pizza box go?

As with most instructional videos, the subject matter had real potential for a snooze-fest, so the challenge was to maintain viewers’ interest while effectively training them. We thought it was a perfect opportunity to employ a playful first person POV visual style using hands on a green screen, paper cutouts (arts and crafts style), lots of graphics and animation. We let the VO light and conversational to keep the audience engaged without diminishing the importance of each instruction. In the end we produced five entertaining and educational training videos without getting too complicated. Keep it simple stupid.

P.S. All paper cutouts and plastics used in the making of these videos were properly disposed of.



27
Aug
10

Deep Flow and Wheel of Yoga now on DVD: A Smush Media and Studio B Films Co-Production

Namaste! After spending a weekend filming with world-renowned yoga instructor David Moreno, our chakras are aligned and we feel better than ever. Our friends and colleagues at Smush Media invited us to co-produce a duo of instructional yoga videos and we were thrilled to join them. This is the third yoga video Studio B has produced and the process is always an enjoyable (and rejuvenating) one. Despite some similarities, each instructional fitness video is a different experience with distinctive needs. Meeting the challenge of creating a unique and dynamic video that is suitable for its niche has taught us a thing or two and we are especially proud of these last two videos now available on DVD.

Here’s our production profile for Deep Flow Yoga: Lateral Sequence and Wheel of Yoga: For Cyclists.

Location: We shot both videos in the dining room of Ozumo, a Japanese restaurant located in downtown Oakland. The set was simple, yet with an air of exotic elegance. We wanted the ambiance to reflect David’s calming nature but didn’t scream “New Age.” We also required a large open space, so the dining room layout was a perfect fit.

Camera: Love those jib arms! A moving camera can really keep the shot interesting and can also be helpful to show different angles of the body as the camera floats around the instructor and his students. We used two timecode synced HD cameras, with the jib-rigged camera shooting all the wide angles while the second camera captured the close ups.

Narration and Host: David is such a calm on-camera talent to work with – if only they all could be so balanced! For the shorter workouts we decided to have David narrate each routine on camera with the longer routines we used voice-over, which allowed for flexibility in the edit room.

Check out this clip and see our final results


23
Jul
10

Broadcasting Live from Your Backpack with the Tricaster TCDX300: Studio B Films now offers multicamera HD webcasting

tricaster-tcxd300

New toy! One of our latest additions is the Tricaster TCDX300 and we were psyched last April when we had the chance to try it out on our fellow nerds at the Twitter Chirp Conference. This amazing little black box is small but mighty: it has the power of network-style TV broadcasting, jammed in its 20lb body – so light in can fit in your backpack. It’s completely self- contained and we were able to live cut a three-camera shoot of Twitter’s live event.


These portable tricasters are really revolutionizing the capacity of independent production companies to offer a higher caliber of live capture at conferences, concerts, sports events and just about any other live video multi-camera event. At the Chirp Conference it was readily apparent how much viewers rely on webcasting – even though they were at the actual event, the entire audience had our webcast running on their laptops and were watching online for a better view.


Check out the surrealist photo below taken by our Rental Manager, Josef Shafer – those are all the laptops, tablets and handheld devices broadcasting our video.

Chirp Conference

Take a look at this clip and see the TCDX300 in action…



07
May
10

Finding the right videographer for your video production

David Collier director of photography shooting for Adobe with the red one camera

David Collier director of photography

Pulling together the right video crew is a key element to the success of your video production.  If you have ever shot in an unfamiliar city, you probably know that it can be especially challenging and intimidating to find a good crew.  At the heart of any production crew is the videographer or Director of Photographer (DP or in England D.O.P).  When crewing-up, I suggest starting with a well suited videographer and then let that videographer select the sound and lighting personal.  Most likely the videographer has a good sense of the production landscape of the city and has folks already that they like to work with.  That helps create a solid crew.

Every video has its own particular production challenges and requires that the videographer or director of photographer (DP) has a specific set of skills.  Every DP has his or her strengths.  For example some DP/videographers are particularly good with lighting or green screen shooting, but not necessarily good with hand-held camera work or shooting documentaries.  Some DPs are great when it comes to having a vast knowledge of lenses and giving the production a cinematic look.  And there are other videographers have specialty skills, like working a jib arm or Steadicam.

One question to contemplate, is if your video production needs a director and videographer?  On smaller crews everyone wears several hats.  Some videographers double as directors and can help direct the talent, conduct interviews and have a good feeling for what b-roll you will need when you get the edit room.  If there are important clients on the job, it’s critical that you have a good vibe on the set and that the clients have a good over all experience.  No mater how skilled your videographer and crew, you don’t want the work environment to feel awkward.  Some videographers are particularly good with clients.  When interviewing the videographer you can get a sense for not only their skills, but also their personality.  In the process, be sure to tell the videographer about your particular needs and ask him or her what other productions they have shot that are similar.

Here are a few good questions when interviewing perspective DPs or Videographers:

What types of productions you enjoy shooting most and what you are particularly adept at shooting?

Do you have a demo reel that I can see, ideally online?

What other production crew personnel would you recommend for this job?  Do you have recommendations for who I should hire?

What camera package, lighting equipment and sound gear would you recommend?

What is your rate and do you work on an eight, ten or twelve hour day?

Is lunch on or off the clock?

With those answers, you should be ready to begin your production.  Of course, always get an emailed estimate before the job so that you

19
Feb
10

Studio B shoots Meat!

Would you believe me if I told you we shot meat for two days? Well, we did. We spent two days in a studio shooting artisan deli meats: salamis, prosciuttos… for Columbus. As you can imagine, we sampled the delicious fare.

This is an example of one of the many point of purchase videos we have produced.  This one in particular is all about appetite appeal and will show on a large screen at your local deli counter.

Did I say we love food shoots!

meat

19
Feb
10

Studio B produces video to celebrate Sierra Nevada’s 30th Anniversary

To celebrate its 30th anniversary, Sierra Nevada Brewery is releasing a series of specialty beers made by and honoring pioneers from the craft beer movement. A percentage of the proceeds go to charity.

Studio B shot the video commemorating the project and the luminaries of the movement. We spent a day at Anchor Brewing Company in San Francisco with Fred Grossman, Founder of Sierra Nevada, Fritz Maytag, Founder, Anchor Brewing Company, Charlie Papazian, President of the Brewers Association and Fred Eckhardt, Author, “A Treatise on Lager Beers.” We learned about the history of craft beer and tasted some too!

Check out the video: