Pure Storage is a silicon startup convincing the world that they don’t need disks to spin anymore.
The world and all of its servers can be driven on flash.
Making of the Video
We met the Pure Storage crew last year when we shot their video in homage to the Dollar Shave Club. Real life monkeys on set and transforming an old server into a beer fridge? It was love at first collaboration.
We were excited they came back to us this spring with a new challenge. All we had to do was be funny AND be funny in the first :05 seconds – just like we did last year. Being funny brings in more viewers and boosts search results in Google. Funny. So, let’s see. Make a funny video and make sure it’s funny in the first :05 seconds. Again.
No problem! (gulp)
Our esteemed client Matt had great ideas involving a used car salesman technique to help drive home the ‘pure storage guarantee’. We played with multiple ideas during our frisbee brainstorming sessions (newly installed at Studio B). We pitched a few well-received concepts (pun intended). However, it all changed when freelance copywriter Joe Morgan showed up.
“Let’s make it about love. Or the end of an era, the end of an affair.” He proposed.
He was right. And we found ourselves with a premise where we could experiment with great actors.
Our casting sessions had us laughing immediately. Joe nailed the dialogue after collaborating with frisbee players Aaron Barry (Creative Director) and Jane Selle Morgan (Director). Aaron took it to another level with the ‘All Night Long’ line (which is what Pure Storage is leading with on their website).
Camille (Producer @ Studio B) brought it all together beautifully. One of our favorite Production Designers – Shayla Dopp – did a fantastic job in transforming a conference room into a psychologist’s office. DP and Studio B Founder David Collier brought the right lighting, lensing, and other DP magic.
And then there was the brilliant cast: Darren Bridgett as the psychologist and Ryan Drummond as the Storage Admin. “Their talents and comedic timing gave us the chance to speak in the craft of acting. They made my job easy.” Director Jane Selle Morgan said post shoot.
Two talented editors finalized the show in post production: Julie Caskey took the first pass and weaved the performances together; Rebecca Grace finished the job by creating a whole new beginning and incorporating her own fun ideas. We took a victory lap over at Colorflow for color grading and we are very pleased with the results!
Let’s summarize. Frisbee, laughing, casting, laughing, shooting, laughing, editing, laughing. Clearly we had a blast.
Creative Director: Aaron Barry
Director: Jane Selle Morgan
DP: David Collier
Producer: Camille Goldberg
Writer: Joe Morgan
Production Design: Shayla Dopp
Editors: Julie Casky and Rebecca Grace
Darren Bridgett – psychologist
Ryan Drummond – storage admin