Take a look at our new Demo Reel for 2012!
Archive for May, 2012
23
May
12
Studio B Films Latest Demo Reel
Most people know about ancestry.com and the ability to discover your own family history through their billions of historical records. Well, they came to Studio B Films to help announce the launch of a powerful DNA service they call AncestryDNA. It’s a pretty amazing process where you send in a sample of DNA (saliva) and they compare and match it to thousands of others, giving you a scientifically accurate map of your own ethnicity and connecting you to people with similar ethnicities from all over the world. We chose to produce a video with both live action and graphics to fully tell the story. After doing two rounds of casting, we decided that the most authentic voice would really come from experts from AncestryDNA. Sure enough Ken and John nailed the content and projected a real knowledge and passion for the process and what it means. To enhance their telling of the story, we brought in a modern take on the family tree and tied them directly to the beautiful web interface built by the AncestryDNA team. So watch, swab your cheek and let the ethnicities flow!
01
May
12
Gazing at the cloud
ADOBE CS6 STINGER from Studio B Films on Vimeo.
Adobe’s launch of CS6 and The Creative Cloud represents a huge paradigm shift for their whole creative suite line. To celebrate this re-thinking of the creative process, they reached out to some incredible artists to develop imagery for each product and each Suite family. When they came to us to develop a stinger video to introduce The Creative Cloud and CS6, they brought along all of the stunning artist imagery and a wide open playground for us to visually tell the launch story and inspire the audience. Early on it became clear that this piece shouldn’t be like previous launch videos. We stripped out any demo or specific feature aspect of the show to make it conceptual and to really honor the artistry that went into the imagery and the products themselves. Special thanks to Devin Earthman and Michael Rigley for their stunning motion design and animation wizardry on the piece. And Johnny Random’s killer audio track brings it from subtle and understated to an explosive finale.
CREDITS
producer: Jane Selle Morgan
creative director: Aaron Barry
motion designers: Devin Earthman, Michael Rigley
music: Johnny Random