Archive for January 19th, 2012

19
Jan
12

Time to Get Down to Business

Small business owners, meet Michael Bush — serial entrepreneur and start-up expert.  He’s on a mission to help small businesses everywhere succeed. His vision: a brand new web-start-up that will teach entrepreneurs everything they need to know to successfully run a small business, complete with finance tools, a support network and a series of video lessons filled with an MBA worth of tips and tricks for the small business owner.

We recently teamed up with Michael to turn the video portion of his vision into a reality. With Michael’s business-know-how and our video-know-know, the result (in our humble opinion) was a pretty great mix of high quality video, killer motion graphics and top-notch lesson content!  Check it out:

In addition to 11 beautiful, fact-filled video lessons, we also created two mini-docs about Michael and his teaching philosophy for the website. What better way to introduce the man to the world? Here’s a sneak peak:

In the end, the Michael Bush and the 8 Factor team walked away with over two hours of polished video footage, and we walked away with our MBA (Michael Bush Advice) on how to run a small business! In fact, inspired by Michael’s lessons, Studio B recently put our own Vision, Mission and Values down in writing and we’re all striving as a company to focus on the things that matter most. It’s all part of our new year’s resolution to be a better, faster, leaner, meaner small video production company.

 

 

19
Jan
12

A Cheeky Video to Make an Audience Blush

 

We love working with companies that aren’t afraid to push boundaries. So it was quite a treat to have Benefit cosmetics come to us with a special task: “Show our product in a way that will make our audience blush!”

We got right to the drawing board shooting for something silly, sassy, and a little bit racy. Starting with their fun and beautiful marketing imagery, a lovely angel sitting in heavenly light, we imagined what this Angel’s back-story might be. How did she get there? What was she like before she became an angel? How did her face get so darn glowy? We rounded out the cast with one sleazy devil, an God who’s more than (s)he seems. Added a dash of comedy. And finished with some divine cosmetic product placement.

The result, we think, is heavenly:

A little shout out (harp strum?) for Amanda Huelse who wrote and produced, Joe Morgan who wrote the dialogue, Jane Selle Morgan who is our resident comedy director and David Collier captured the magic as the Director of Photography. Our new motion graphics artist Devin Earthman and his team of troublemakers created Heaven under the direction of Art Director Aaron Barry after Eli Olsen cut the picture.
The Studio B Team sure feels the Benefit of having such a heavenly, funny client!