Studio B followed the yellow brick road this last month to see a wiz if ever there was – the wizards at Adobe of course. They’re releasing a series of 7 new creative software applications for touch tablets and mobile devices that all work under the same “cloud” system. Each one has its own unique purpose, but they are all seamlessly integrated to work with each other. Our team camped out at Adobe Headquarters, meeting with various product managers to produce a series of product launch pieces. Filming at Adobe’s offices in downtown SF is always a fun gig – beautiful architecture, sustainably farmed cafeteria food and gadgets everywhere. Armed with a nimble crew we sought out various locations within the Adobe building to produce 8 distinct looks that felt more like a home office and less like corporate headquarters. We think we pulled it off rather well all told – 8 different interviews, 7 demos, and 5 reenactments in 3 shooting days. Phew Toto! We’re not in Kansas anymore!
Archive for November, 2011
Studio B recently partnered with Ketchum to produce a social media video press release on behalf of Wendy’s and their newest menu item: Berry Almond Chicken Salad. Ketchum sent the Studio B crew down to Oxnard, CA to feature farmer Jim Carter at Eclipse Berry Farms, whose big, red strawberries are one of the salad’s key ingredients. The video, which now plays on Wendy’s website and various social media outlets – facebook, youtube, etc – gives a behind-the-scenes look at Wendy’s and their suppliers. Ketchum asked Studio B to craft the berries’ story – from the farm to table – that would showcase the wholesome quality of Wendy’s ingredients. One of the perks of product launch videos… getting to try out the product ourselves. Eclipse Berry Farms was kind enough to donate a crate of their strawberries to Studio B for research purposes. In the words of Farmer Carter himself “very fresh!” Or should we say berry fresh!