Would you believe me if I told you we shot meat for two days? Well, we did. We spent two days in a studio shooting artisan deli meats: salamis, prosciuttos… for Columbus. As you can imagine, we sampled the delicious fare.
This is an example of one of the many point of purchase videos we have produced. This one in particular is all about appetite appeal and will show on a large screen at your local deli counter.
Did I say we love food shoots!
To celebrate its 30th anniversary, Sierra Nevada Brewery is releasing a series of specialty beers made by and honoring pioneers from the craft beer movement. A percentage of the proceeds go to charity.
Studio B shot the video commemorating the project and the luminaries of the movement. We spent a day at Anchor Brewing Company in San Francisco with Fred Grossman, Founder of Sierra Nevada, Fritz Maytag, Founder, Anchor Brewing Company, Charlie Papazian, President of the Brewers Association and Fred Eckhardt, Author, “A Treatise on Lager Beers.” We learned about the history of craft beer and tasted some too!
Check out the video:
Recently, Studio B has been shooting science and we’re getting smarter by the day. The Chabot Science Center contacted us about making a DVD for their science afterschool program for girls, Techbridge. Studio B shot a series of three curriculum DVDs that teach circuitry, environmental science and the science of design for girls. We played with catapults, blinking robots and learned about green building materials.
Also, we recently shot a video with renowned Neuroscientist, Robert Knight. Dr. Knight presented an overview of the field of neuroscience for a general audience. The video lecture is informative and answers many common questions about memory, brain scans and neurological disorders.
The iPad was announced. What next? We are all thinking about applications for the tablet computer and new ways to consume media. Well, that is exactly what Wired Magazine in partnership with Adobe has been working on in the last year. A magazine created for the tablet computer.
Studio B had the good fortune to shoot the video announcement of the March edition of Wired magazine, designed specifically for the tablet computer. The digital magazine uses Adobe AIR as its platform. And it is striking!
Unlike much web content, the March issue is designed by Wired’s talented print design team, and it shows. It’s beautiful. The design is easy to navigate, intuitive in terms of use of UI and filled with promised 360 views, video and audio.
It’s amazing to look at the same car add in the print and tablet versions. In the print version, the fold of the magazine hits in the middle of the car. On the tablet version, you can spin the car around with a swipe of your finger.
Studio B had a chance to read through the magazine during the filming. The idea behind the tablet magazine is to offer an experience as rich as viewing content on the iPhone, and judging on the prototype issue, they have delivered. Studio B worked with Adobe’s Dan Cowles to shoot this project. We interviewed Scott Dadich, the Creative Director of Wired and Jeremy Clark from the Adobe Experience Design team.
Wired is one of Condé Nast’s 18 publications, so the growth potential for a tablet magazine is grand. That is not to say that the tablet will replace the magazine, it surely will not, but as media makers, we are thrilled about the video potential of new tablet magazines.