Studio B Films

Oh 5D, why do I love you so?


Posted: February 19, 2010  |  Josef  Shafer

Oh 5D, why do I love you so? You are not a video camera and you have terrible audio… But damn baby, your pictures look good.

Canon 5D Mark II

Canon 5D Mark II

This may be a little late in the game to be swooning over the Canon 5D Mark II; but after the hype, after the buzz, we here at Studio B, finally bought one of these things last fall. Now, after a few months of shooting both stills and video with it, we have a lot of love and praise and just a few small criticisms.

Just pulling this thing out of the box and playing with it, we immediately saw what great images it can create. We also realized at a fraction of the cost of other cameras, this camera produces similar picture quality. The images, even with a stock zoom lens, are sharp, crisp and have a beautiful depth of field. This is the strongest “case” for these cameras. The shallow focus and the resolution are striking. They give the 35mm adapters a run for their money. In it’s compact, lightweight shell, this camera, effectively produces the same images as an EX1 with a Letus adapter. Of course you are not getting the audio, the gamma options and the clean workflow, but as in every camera, despite it’s functionality, the important part is the image. It’s all about getting the best quality picture for the best value and that is what the Canon 5D offers. At the end of the day, the images are stunning.
There are some basic criticisms I have about these cameras. However, if your budget is small, but the quality needs to be high, these are reasonable issues to work around.
My main issue with the 5D is the audio set up; there is only a single mini input and the metering is always on auto. Indeed, you can plug in a mic or a mixer, but every adjustment your sound guy makes, is moot, as the camera will override it. This makes recording to a stand-alone unit almost a necessity. And with that, you get into sync issues and slating issues. However, you can nonetheless get decent sound or at least a scratch track onto your memory card, so all is not lost.

The other big issue for me is the interface of this camera. Since it is a still camera, it speaks to you in ‘still photography’ terms. It is this basic language and menu structure that I don’t like. If you are coming to this camera as a veteran of video, you will be confused about where and how to change things. Where as you normally pick up a new camera and know exactly how to operate it within a couple minutes of playing around, the 5D will have you scratching your head and reading the manual. The menus are basic and the physical button pushing is slightly annoying. Again, this is a small price to pay for such high quality images.

If you couple this camera with a small jib or some kind of shoulder rig, your production quality sky rockets. You can get such high quality dynamic shots from this camera on a Zacuto rig or a dolly move, always maintaining that much desired shallow focus.

We offer the Port-a-Jib traveler here at Studio B and I have seen clients come back with shots from the 5D on the jib that look like a million bucks. The compact size and light weight design of this camera can get you into corners and tight spots, or do narrow pushes and tracking shots that you otherwise wouldn’t be able to physically achieve. You cannot argue that the 5D gives you incredible range and versatility; the possibilities are endless.
If you haven’t gotten to play around with one of these 5D’s yet, you should come down to Studio B and check it out. We can talk all about it; the functions, the pitfalls, the bright side and the work flow. If you couple this camera with some of our other small budget choices, like the port a jib traveler you can raise your production value easily. Or throw this on a Zacuto hand held rig and get some rock solid hand held shots that will make people think you had a steady cam and double the money.
I still am a bit skeptical of HDSLR’s in general, as they are NOT video cameras, with all the ins and outs and buttons and menu options. But these things will change over time and our two worlds of video and photography will continue to merge their technology. And soon enough these cameras will be neck and neck with traditional video cameras much in the same way digital photography has all but phased out 35mm film. All I can say is, they have some perfect applications right now, and if they fix the interface and the audio, these things will be unstoppable.

Studio B shoots Meat!


Posted: February 19, 2010  |  Studio B  Admin

Would you believe me if I told you we shot meat for two days? Well, we did. We spent two days in a studio shooting artisan deli meats: salamis, prosciuttos… for Columbus. As you can imagine, we sampled the delicious fare.

This is an example of one of the many point of purchase videos we have produced.  This one in particular is all about appetite appeal and will show on a large screen at your local deli counter.

Did I say we love food shoots!

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Studio B produces video to celebrate Sierra Nevada’s 30th Anniversary


Posted: February 19, 2010  |  Studio B  Admin

To celebrate its 30th anniversary, Sierra Nevada Brewery is releasing a series of specialty beers made by and honoring pioneers from the craft beer movement. A percentage of the proceeds go to charity.

Studio B shot the video commemorating the project and the luminaries of the movement. We spent a day at Anchor Brewing Company in San Francisco with Fred Grossman, Founder of Sierra Nevada, Fritz Maytag, Founder, Anchor Brewing Company, Charlie Papazian, President of the Brewers Association and Fred Eckhardt, Author, “A Treatise on Lager Beers.” We learned about the history of craft beer and tasted some too!

Check out the video:

Studio B does Science


Posted: February 19, 2010  |  Studio B  Admin

Recently, Studio B has been shooting science and we’re getting smarter by the day. The Chabot Science Center contacted us about making a DVD for their science afterschool program for girls, Techbridge. Studio B shot a series of three curriculum DVDs that teach circuitry, environmental science and the science of design for girls. We played with catapults, blinking robots and learned about green building materials.

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Also, we recently shot a video with renowned Neuroscientist, Robert Knight. Dr. Knight presented an overview of the field of neuroscience for a general audience. The video lecture is informative and answers many common questions about memory, brain scans and neurological disorders.

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Studio B partners with Adobe and Wired Magazine to showcase the new possibilities of a tablet magazine


Posted: February 16, 2010  |  Studio B  Admin

wired_screenshot1The iPad was announced.  What next?  We are all thinking about applications for the tablet computer and new ways to consume media.  Well, that is exactly what Wired Magazine in partnership with Adobe has been working on in the last year.  A magazine created for the tablet computer.

Studio B had the good fortune to shoot the video announcement of the March edition of Wired magazine, designed specifically for the tablet computer.  The digital magazine uses Adobe AIR as its platform.  And it is striking!

Unlike much web content, the March issue is designed by Wired’s talented print design team, and it shows.  It’s beautiful.  The design is easy to navigate, intuitive in terms of use of UI and filled with promised 360 views, video and audio.

It’s amazing to look at the same car add in the print and tablet versions.  In the print version, the fold of the magazine hits in the middle of the car.  On the tablet version, you can spin the car around with a swipe of your finger.

Studio B had a chance to read through the magazine during the filming.  The idea behind the tablet magazine is to offer an experience as rich as viewing content on the iPhone, and judging on the prototype issue, they have delivered.  Studio B worked with Adobe’s Dan Cowles to shoot this project.  We interviewed  Scott Dadich, the Creative Director of Wired and Jeremy Clark from the Adobe Experience Design team.

Wired is one of Condé Nast’s 18 publications, so the growth potential for a tablet magazine is grand.  That is not to say that the tablet will replace the magazine, it surely will not, but as media makers, we are thrilled about the video potential of new tablet magazines.

Studio B shoots John Mayer’s New Augmented Reality Music Video


Posted: December 4, 2009  |  Studio B  Admin

Studio B shot Grammy Award-winning musician John Mayer’s latest music video in Hollywood, CA. Mayer, who tweets, blogs and posts his own videos on his website, contacted Adobe about collaborating on a new Augmented Reality video for his newly released album, Battle Studies. Mayer wanted to make an innovative new video for his single, “Heartbreak Warfare” that was creative, new and interactive. picture-47

The video continues Mayer’s desire to include his audience as part of his process.

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Here is how the video works: Adobe’s new Flash-based Augmented Reality software works in conjunction with your computer’s camera. To watch the video unfold, you hold up an augmented reality marker (provided as a PDF) to your computer’s webcam. The marker triggers the video to begin. Because you are holding up the marker, you will see yourself as a part of the video, behind John Mayer. You can move the marker and John and his surrounds move with you.

Studio B shot the video on a Green screen stage in Hollywood and pulled the key. We worked closely with Dan Cowles from Adobe to coordinate the John’s actions so that the experience would be seamless. As you can see in the Wired video, John kept us all entertained – especially between takes. Blitz, a motion graphics company in LA, was also on set working closely with the engineers. Blitz built the 3-D experience.  Studio B was thrilled to work with Mayer on this new Augmented Reality Video.

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John Mayer in ProRes 4444 with the Panasonic HPX-3700 (P2 Varicam)


Posted: December 4, 2009  |  Aaron  Barry

We recently got to do a shoot with Adobe for John Mayer’s latest music video. Since it was to be a greenscreen shoot and placed into a pretty high-profile piece we decided to pull out all the stops. The timing worked out pretty well because it coincided with Apple releasing the nee ProRes 4444 codec which would allow us to do a 444 capture on the fly and then key directly in After Effects without super-heavy files. So, we lugged our 8-core Mac Pro with the Kona3 card down to LA and installed two 1.5TB Seagate Barracuda drives (RAID 0 for throughput) into the mac. We needed the Kona3 because we wanted to pipe the super-clean dual link image from our brand new Panasonic HPX-3700 (P2) camera. We decided on the Varicam over the RED ONE because there were some pretty great reactions to it during the ASC Camera Test that was conducted in LA. Then to help insure that we’d get a crystal clear image, we put some Digi-Prime glass in front of the full-raster 1920 X 1080 imager of the Panasonic Varicam. Also, since this was an Adobe gig, we bypassed Final Cut Pro altogether and used the Kona VTR Xchange utility to capture to ProRes 4444 and then could drop the files directly into After effects to do our test keys.

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Here’s the dual-link interface from the Kona 3 control panel.

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Doing an on-set test-key on the footage with imagery from the boards.

In the end, the footage was some of the cleanest we’ve seen. Even with the heavy shadowing from the dummy green furniture that we placed on set, the key came out great (with some rotoscoping here and there). All in all, it was a very smooth process combining the Panasonic HPX-3700 with the Kona 3 and the new Apple ProRes 444 codec. Bring on the next one!

Studio B partners with Adobe to prove that Flash works on the iPhone…


Posted: October 19, 2009  |  Studio B  Admin

Myth hackers, Episode 1

What is the number one complaint of iPhone users?  Flash won’t run on it.

Right?

Wrong!

Adobe teamed up with Studio B for a Mythbusters spoof to prove that
Flash does indeed work on the iPhone.  The shoot included a blender, a
steamroller and live explosions (unfortunately, many did not make the
cut)!  Adobe kicked off MAX, their main event of the year with the
video.

We now have Flash on our iPhones and are ready for the next gig with
pyrotechnics☺

Check it out:

Comedian Rex Navarrate celebrates 20 years of Stand-up with a New DVD produced by Studio B


Posted: October 19, 2009  |  Studio B  Admin

Studio B has had the pleasure to work (and laugh with) the Filipino
King of comedy, Rex Navarrete.  Rex decided to celebrate his 20-year
anniversary in the business with a hilarious new DVD.  Studio B shot
four live shows at the San Jose Improv in the end of August and are
currently editing away.  The crew was laughing as hard during the
fourth show as the first!

The DVDs will be on sale by Thanksgiving.

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John Mayer Augmented Reality Music video - “Heartbreak Warfare”


Posted: October 8, 2009  |  Studio B  Admin

Studio B got to work with Adobe on another fantastic project for John Mayer’s next music video. We shot him performing his new single “Heartbreak Warfare” for an augmented reality piece that is built by the agency Blitz in LA. We’ll have more details to come once the project is released! In the meantime, here is the link to the Wired Magazine behind the scenes footage from the shoot.